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【一】:工商管理专业毕业论文完整版
工商管理专业
学生毕业论文
题 目： 民营企业人力资源管理问题及对策研究
学生姓名
学 号
分 院
专业班级
指导教师
中文摘要
摘 要
随着中国市场经济的不断深化，企业竞争日趋激烈，人力资源作为最具
活力、最具发展前景、最具收益的战略资源，成为企业参与竞争和谋求发展的主 导因素。人力资源是企业最重要的竞争资源。本文通过定量调查、定性分析等方 式对浙江民营企业的人员招聘、培训、薪酬管理、绩效考核、激励措施等人力资 源管理问题进行了调查分析，认为民营企业在人力资源管理方面仍处于传统人事 管理阶段，人力资源管理机构定位低，对培训投入严重不足，且缺乏有效的激励 机制。导致的原因有民营企业对人力资源管理重视程度不够，加上受传统中国人 情关系的影响，人力资源管理的目标不清，各种管理手段效果不佳。且民营企业 生产部门效率不高、不能及时补充货源，销售部门应收帐款回收情况不理想等问 题都可以归结到人力资源管理中去解决。要解决这一问题，不仅要提高认识，而 且要不断完善人力资源管理体系，在员工激励、人员配置和企业文化建设等方面 下功夫。
关键词：民营企业；人力资源管理；问题分析；建议
II
目录
目 录
1 引言
2 民营企业人力资源管理相关概念 ···································································································································· 4
1 ·······································································
2.1 民营企业概念与特点 ································································································· 1
2.2 人力资源管理的定义及其内容 ··············································································· 2
3 民营企业加强人力资源管理的必要性 ····························································· 3
3.1 人力资源管理的一般作用 ························································································ 3
3.2 民营企业的经营规模和人员规模不断扩大·························································· 4
3.3 加强人力资源管理有助于提高民营企业的竞争力············································· 4
3.4 人力资源管理能够提高员工的工作绩效 ······························································ 4
4 民营企业人力资源管理案例分析 ······································································· 5
4.1 A 公司创业及发展历史 ······························································································ 5
4.2 A 公司人力资源管理现状·························································································· 6
4.2.1 人力资源管理职能挂在总经理办公室 ······································································7
4.2.2 人力资源制度分散在各岗位制度中 ·········································································· 7
4.2.3 有较为明确的薪酬奖励体系······················································································ 7
4.3 A 公司人力资源管理问题及原因·············································································7
4.3.1 民营企业管理者自身素质和观念问题 ······································································7
4.3.2 缺乏人力资源的战略规划 ························································································· 7
4.3.3 机构设置不到位，缺乏专业的人力资源管理者 ·······················································8
4.3.4 企业薪酬激励约束制度不到位·················································································· 8
4.3.5 民营企业的人员流失严重并缺乏控制 ······································································9
4.3.6 家族式管理模式使人力资源获取存在封闭性 ··························································· 9
4.3.7 对职位没有进行详细的工作分析············································································ 10
5 民营企业走出人力资源管理困境的对策 ······················································ 10
5.1 制定人力资源规划，形成有效的人才梯队························································ 10
5.1.1 制定人力资源规划··································································································· 10
5.1.2 形成有效的人才梯队 ······························································································· 11
5.2 内部招聘与外部招聘结合的招聘方式 ································································ 11
5.3 实施现代人力资源管理方案 ·················································································· 12
5.2.1 人力资源规范化管理——3P模式 ··········································································· 12
5.2.2 对管理人员实行年薪制 ··························································································· 13
5.4 民营企业管理资源不足，可实施人事外包························································ 14
5.5 建立富有凝聚力的企业文化 ·················································································· 14
III
目录
结 论
致 谢
参考文献 ·································································································································· ·································································································································· 16 17
18 ·····························································································································
1 引言
改革开放以来，我国各行各业都涌现出了一大批“风光一时”的企业和企业
家。但随着大批企业在发展过程中在经济现象中走出“倒U曲线”，一批又一批
IV
的企业家也就随风而逝。从整体看，民营企业的发展状况比国营企业在许多方面 甚至还要艰难些，很多企业都呈现出“昙花一现，步履维艰”的现象。进入知识 经济时代后，我国的企业迫切需要高素质的人力资源。但是企业自产生时就由于 各种历史原因导致企业本身先天不足，而在其发展中又由于低水平的管理模式， 落后的人才观念，不完善的薪酬制度，缺乏沟通与交流，忽视员工的学习、培训 及人才自身事业的发展和职业生涯规划，还有企业主的人格缺陷等使得企业的发 展受困于自身的“人才陷阱”。即一方面急需高素质的人才，另一方面在得到高 素质的人才后很难凭着有效的人力资源管理在较长时间内留住人才，并发挥其最 大潜能。
民营企业独具的灵活性和创新性，使其无论是在企业数量还是提供就业机会 上都对我国的国民经济作出了重要的贡献，在我国国民经济中占有重要的地位。 尽管民营企业在如此环境中不断发展壮大，为社会稳定、经济发展作出了不可忽 视的贡献，但由于其自身的、历史的原因，在发展的过程中急需规范管理。目前 我国有很大一部分民营企业在人力资源方面存在众多的问题，没有建立起真正意 义上的人力资源战略体系。据统计GDP的50%以上，社会就业岗位的70%以上都
来自民营民营企业。而据对民营企业调查，被问到制约企业发展最重要的资源时， 63%企业主认为是融资，47%回答是产品销售，38%认为是市场开拓，只有33%
的企业主将人才和提高内部人力资源放在迫切需要解决议程上。这种人力资源管 理上的滞后已经成为制约民营企业成长和发展的重大难题。
通过定量调查、定性分析等方式对浙江民营企业的人员招聘、培训、薪酬管 理、绩效考核、激励措施等人力资源管理问题进行了调查分析，为浙江民营企业 的人力资源管理研究进行有益的探索。
2 民营企业人力资源管理相关概念
2.1 民营企业概念与特点
所有的非公有制企业均被统称为民营企业。这是现在对民营企业最普遍的定 义。
但不同的学者对民营企业还有很多他们自己的看法：
何芳英（2001）认为民营企业是指个体、私营企业、自然人和私营企业控股 或由其运营的各种组织形式的企业，而民营经济广义地讲即为各类民营企业的统
1
【二】:工商管理本科毕业论文
www.fz173.com_工商管理本科毕业论文。成人高等教育毕业（论文）设计
题目：浅谈绿色管理对企业发展的重要性
学院（函授站）： 山东理工大学
年级专业： 工商管理 层 次： 专升本 学 号： 姓 名： 郑晋娟 指导教师：
起止时间：2014年 月 日～ 月 日
摘 要
企业绿色管理是指以节约资源和能源、减少污染为核心目标的一系列管理活动。绿色管理实际上是现代社会生产和生活方式变化在企业经营管理上的反映，是国民经济的可持续发展和人们生活质量提高的必然途径。在各种力量的推动下，绿色管理作为一种全新的管理理论和方式，必将成为未来企业经营管理的主要模式。
关键词：绿色管理；可持续发展；绿色品牌；绿色营销
目 录
中文摘要„„„„„„„„„„„„„„„„„„„„„„„„ 02 专题论文„„„„„„„„„„„„„„„„„„„„„„„„ 03
一、企业绿色管理的基本含义„„„„„„„„„„„„„ 03 二、我国企业推行绿色管理战略的重大意义„„„„„„„ 04 （一）企业推行绿色管理是我国国民经济可持续发展的迫切要
求„ 04
（二）企业推行绿色管理战略是创造国民良好生存环境、提高生
活质量的基本保障„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 04
（三）企业推行绿色管理也是企业自身生存与发展的迫切要求„„„„ 05
（四）绿色管理是适应绿色消费浪潮的必然选择„„„„„„„„„„ 05
（五）企业参与国际竞争必须实施绿色管理„„„„„„„„„„„„ 05
（六）社会环境要求企业实施绿色管理战略„„„„„„„„„„„„ 05
三、企业实施绿色管理战略的影响因素„„„„„„„„„„„„„„ 06
（一）政府的引导和扶持影响企业绿色管理战略的实施„„„„„„„ 06
（二）绿色消费浪潮决定了企业实施绿色管理战略的必然„„„„„„ 06
（三）企业的传统模式制约了企业的可持续发展„„„„„„„„„„ 06
（四）国家的政策法律制度是企业绿色管理战略的保障„„„„„„„ 06
（五）国际标准的绿色认证是企业通往国际市场的通行证„„„„„„ 06 四、企业实施绿色品牌战略„„„„„„„„„„„„„„„„„„„ 07
（一）树立企业的绿色品牌观念„„„„„„„„„„„„„„„„„ 07
（二）企业必须进行制度创新，适应新形式下的市场竞争„„„„„„ 07
（三）积极开发绿色产品的生产和消费领域„„„„„„„„„„„„ 08
（四）加大绿色产品科技开发和推广的力度„„„„„„„„„„„„ 08
（五）国家积极促进绿色产品标志监管体系„„„„„„„„„„„„ 08
五、绿色营销观念的大力推行„„„„„„„„„„„„„„„„„„ 08
（一）培植绿色文化，引导绿色消费„„„„„„„„„„„„„„„ 08
（二）重视绿色产品设计„„„„„„„„„„„„„„„„„„„„ 09
（三）建设绿色市场，实施绿色营销„„„„„„„„„„„„„„„ 09
（四）建立绿色服务通道„„„„„„„„„„„„„„„„„„„„ 09 参考文献„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 10 致谢语„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 11
【三】:大学本科工商管理毕业论文
浅析企业的文化营销
摘 要
随着市场经济的发展和对外开放的扩大，零售行业逐渐进入了品牌竞争时代，市场竞争越来越表现为品牌的竞争。四隆广场在竞争激烈的市场上如何赢得更大的市场份额、提升品牌知名度是其当前所必须面临的现实问题。本文在综述了品牌营销相关理论的基础上，根据对四隆广场概况和品牌营销现状的分析，运用SWOT模型对四隆广场面临的优势、劣势、机会和威胁进行细致的研究，发现四隆广场的品牌营销中存在不足。并在以上研究的基础上提出了开展四隆广场品牌的宣传月、设立客户服务窗口、建立强有力的品牌管理部门和强化品牌营销的整合性的品牌营销策略和改进建议。从而来完善四隆广场的品牌营销。本文的研究旨在对鞍山本土企业的健康发展和四隆广场的品牌营销具有一定的参考价值和指导意义。
关键词：品牌 ；四隆广场 ；品牌营销
The Marketing Research of Brand Development of
Anshan Silong Shopping Square
Abstract
With the development of market economy and the enlargement of opening to the outside world, the retail trade has entered the competitive era of brands gradually, and the market competition has displayed the competition for brand more and more. At present, the realistic problem that Silong Shopping Square must face is how to gain greater marketing share and improve the brand popularity on fiercely competitive market. Based on the survey of the relevant theory of brand marketing and the analysis of the profiles and brand marketing status of Silong Shopping Square, this paper has made a painstaking research using the SWOT model on the advantages, disadvantages, chances and threatens which is Silong Shopping Square facing, then has found out the deficiencies of Silong Shopping Square’s brand marketing. Based on the research, this paper brings out the integrated brand strategy and related suggestions, including holding the Silong Shopping Square public month management department to strengthen the Silong brand. So as to perfect Silong Shopping Square’s brand marketing. The research of this paper aims at having certain reference value and directive Significance to sound development of Anshan local enterprises and brand marketing of Silong Shopping Square.
Key Words： Brand; Silong Shopping Square; Brand Marketing
目 录
1 绪论 ...................................................................................................................................... 1
1.1 选题背景 ...................................................
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