品牌营销策略探讨

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品牌营销策略探讨(共9篇)

品牌营销策略探讨（一）:

假如你是某时装品牌的营销经理,试结合周期理论阐述不同阶段用什么营销策略（1000字）

把你工资给一半我我就告诉你.

品牌营销策略探讨（二）:

英语翻译
随着全球经济一体化的发展,全球竞争日趋激烈,中国已成为一个制造业大国,但要在全球市场中占据更有利的地位,保持竞争优势,创立中国自主品牌,发展品牌营销势在必行.本文从树立品牌意识、品牌定位、品牌管理、品牌策划等几个方面对我国企业的品牌营销策略进行探讨,并得出了相关结论

With the integration of the global economy,global competition becomes increasingly fierce,China has become a manufacturing power.Howeve,if China want to occupies a more advantageous position in the global market ,to keep competitive advantage and create China"s own brand,we must develop the brand marketing.This paper discusses brand marketing strategy of China"s enterprisecarries from setting up the brand awareness,brand orientation,brand management,brand planning and so on,and then comes to some related conclusions.
自己翻译的,仅供参考哈.

品牌营销策略探讨（三）:

英语翻译
企业的品牌延伸战略作为一种时下中国市场知名企业推崇和研究的营销策略,在一方面通过原品牌提高新产品上市的成功机率的同时,亦发现存在许多误区.珠海格力电器股份有限公司的品牌延伸策略就表现出许多中国企业品牌延伸战略中的误区.本文通过对珠海格力电器股份有限公司的品牌延伸运用结合国内外成功品牌延伸战略并通过简要的品牌延伸模型测评进行浅要分析,针对格力品牌延伸战略的优缺提出相关意见,仅供参考.

As a marketing way currently widely adopped in Chinese market,The enterprise brand extension strategy is respected and researched by many well-known enterprise in China.it helps the new products to go to the marketing sucessfully through the formal brand but it is also found to be improperly exterted in many areas.
The brand extension strategy of Zhuhai gree electric Co.will show many Chinese enterprise brand extension strategy of erroneous zone.This article will show the merit and its defects of the brand extension strategy of zhuhai gree electric appliances Co.,LTD.,while combining the brand extension extension strategy of successful brands in domestic and aboard in brief,to analysis through the brand extension model assessment,Then give the suggestion for reference.
我是自己认真分析了原文,理清了逻辑,没有借助任何翻译软件,自己认真翻译的.

品牌营销策略探讨（四）:

英语翻译
福清目屿岛旅游品牌的营销策略.【品牌营销策略探讨】

The markeing strategy for tourism product branding of Fuqingmu Island.

品牌营销策略探讨（五）:

品牌管理 用英文应该怎么说?
1) 根据公司营销策略,拟定公司品牌发展策略,组织搭建品牌管理工作体系,确保品牌建设与维护工作的顺利开展

1) 根据公司营销策略,拟定公司品牌发展策略,组织搭建品牌管理工作体系,确保品牌建设与维护工作的顺利开展
According to the marketing strategy of our company"s,establish the brand development stratedy,organize the brand management working system and ensure favorable implementation process of brand construction and maintenance

品牌营销策略探讨（六）:

急!急!急!帮我翻译下吧
指出了“好孩子”集团在品牌营销过程中存在的五大问题：过分依赖低价促销、品牌任意延伸、品牌营销缺乏应变创新能力、缺乏健全的销售网络和品牌推广手段单一,并针对问题提出了相应的改进策略：适当运用低价战略、制定正确的品牌延伸策略、追求创新、完善销售网络和实施整合营销传播.

That the "good guys" group in the process of Brand Marketing existence of the top five issues :excessive reliance on low-cost sales.arbitrarily extended brand,brand marketing lack of contingency innovative capability,the lack of a sound marketing network and brand promotion means of a single,proposed to tackle the problem and the corresponding improvement strategies :appropriate use of low-cost strategies,formulating the correct brand extension strategy pursuit of innovation,improve their marketing networks and the implementation of Integrated Marketing Communications.

品牌营销策略探讨（七）:

名词解释题,市场营销环境.参照群体.品牌.声望定价策略.绿色营销?

市场营销环境：营销环境是由营销以外的那些能够影响与目标顾客建立和维持成功关系的营销管理能力的参与者和各种力量的所组成.
参照群体：也称之为相关群体或参考群体,是指一个人在认知、情感的形成过程和行为的实施过程中用来作为参考标准的某个人或某些人的集合.
品牌：是用以识别某个销售或者某群销售者的产品和服务,并使之与竞争对手的产品或服务区别开来的商业名称及其标志,通常由文字、标记、符号、图案和颜色等要素或者这些要素的组合构成.
声望定价：指企业利用消费者仰慕名牌或名店的声望所产生的心理,把价格定成整数或者高价.属于心理定价策略的一种.
绿色营销：是指企业营销活动中体现社会价值观、伦理道德观,充分考虑社会效益,既自觉维护自然生态平衡,更自觉抵制各种有害营销.也可称之为伦理营销、生态营销或者是环境营销.

品牌营销策略探讨（八）:

英语翻译
中国饲料工业经过三十年的发展,己经跻身世界领先行列.进入“十二五”以后,饲料行业出现了新的变化.我国饲料行业整合重组的速度正在加快,力度正在加大,竞争正在加剧,优胜劣汰的进程也在加快.一些饲料企业通过资产重组、兼并和联合,加快了向规模化、集团化、现代化发展的步伐.
本文以双城荣耀饲料公司和中国饲料行业背景为研究对象,对双城荣耀饲料有限公司饲料产业发展和饲料行业竞争环境进行深入的探讨.文章运用营销管理等工具,对双城荣耀饲料有限公司的内外环境和优劣势进行分析,对企业价值链活动情况进行考察.文章从理论上明确了双城荣耀饲料有限公司的市场细分、目标市场选择和市场定位,在此基础上分析制定了企业饲料产业的多品牌产品策略、差异化价格策略、复合型渠道策略和多样化促销策略的综合营销组合策略.文章还提出创建竞争优势和营造经营特色的饲料营销策略实施保障措施,帮助企业在饲料市场建立持续竞争优势,实现做大做强的发展目标.最后,文章在结论部分进行扼要的归纳总结,对需要进一步深入研究的问题和后续研究方向作了交代.
一定要语法完全正确的,不要用有道什么的骗我.
期待英语好的童鞋帮我这一次!万分感激~翻好追+分.
不要网页翻译.【品牌营销策略探讨】

上面都是机器翻译.children"s shoes也来了= =我就杯具下辛苦下吧.The feed industry in China has got into advanced levels in world with 30 year’s development.Entering the 12th “plan of 5 years”, the in...

品牌营销策略探讨（九）:

英语翻译
随着经济全球化进程加速,国际营销的发展,文化差异成为影响跨国公司品牌广告策略的重要因素之一.文章概括了文化对品牌广告策略影响的一些研究成果和进展.文章依次介绍了文化的结构和概念,并举例说明了基本文化差异类型；其次,介绍了文化对广告的影响,内容包括广告态度,广告运作方式,受众媒体接触行为及其制作和广告管理几个方面；最后介绍了国际品牌广告的3中主要策略：统一化策略,本土化策略和介于两者之间的折中策略.本文以保洁,麦当劳等知名国际品牌广告策略作为案例分析,列举比较其策略的差别与特点,从而证明本文论点,文化与品牌广告策略间的双向影响,以及企业在面对不同文化问题时所应该采取的广告策略.
不同地域存在不同类型的文化,不同群体和文明经过长时间的发展演变会形成自己特有的价值观和精神世界,这些差异进而影响着人们的言行举止,以及事物发生,发展的方向.随着交通工具迅猛发展,全球化一体化,与信息化时代的到来,使不同文化背景下的人文交流和贸易合作不断加强,世界变得越来越小,越来越多的公司和品牌由于各种原因,走出本土区域的限制,开拓国际市场,例如已经成型的世界品牌,可口可乐,麦当劳,保洁等.在本土以外区域,面对不同文化进行包括广告在内的营销时,必然在广告观念,表现,及策略上呈现出明显不同,与此更需要关注文化的差异和特点.以下主要介绍文化的概念与结构,典型文化差异,文化对广告的影响以及目前国际广告策略的主要形势.
(非常感谢,那位高手能帮忙翻译成英文,急用..不要机译,

随着经济全球化进程加速,国际营销的发展,文化差异成为影响跨国公司品牌广告策略的重要因素之一.
With the acceleration of economic globalization,the development of international marketing & sales and cultural gap have become one of the most important factors that affect the advertising strategies for branding in multinational companies.
文章概括了文化对品牌广告策略影响的一些研究成果和进展.文章依次介绍了文化的结构和概念,并举例说明了基本文化差异类型；其次,介绍了文化对广告的影响,内容包括广告态度,广告运作方式,受众媒体接触行为及其制作和广告管理几个方面；最后介绍了国际品牌广告的3中主要策略：统一化策略,本土化策略和介于两者之间的折中策略.
This dissertation sums up some research outcomes and development on how culture has influenced the advertising strategies for branding.First of all,the structure and concept of culture was introduced in turn with the examples of essential types of cultural differentiation.Secondly,the cultural influence on advertising was stated,including advertising attitudes,operation of advertising,the contact behaviour of mass media and the aspects of advert production and management.Last but not least,3 major strategies utilized in international advertising for branding were illustrated,namely the united strategy,the indigenous strategy and the compromising strategy,which is in between these first two strategies.
本文以保洁,麦当劳等知名国际品牌广告策略作为案例分析,列举比较其策略的差别与特点,从而证明本文论点,文化与品牌广告策略间的双向影响,以及企业在面对不同文化问题时所应该采取的广告策略.
This dissertation did some case studies on the international advertising strategies for branding,such as P&G,McDonald and other well-known brands.The comparison amongst the differentiation and characteristics of strategies was made in order to evidence the contention of this dissertation,namely,the two way influence between culture and the advertising strategies for branding and the pertinent advertising strategies adopted by companies when facing a variety of cultural issues.
不同地域存在不同类型的文化,不同群体和文明经过长时间的发展演变会形成自己特有的价值观和精神世界,这些差异进而影响着人们的言行举止,以及事物发生,发展的方向.
Different types of culture exist in different regions.It took a long period of time for different groups and cultures to develop and evolve their own values and spiritual worlds.These differentiations have affected people"s words and behaviours,the occurrence and the direction of development.
随着交通工具迅猛发展,全球化一体化,与信息化时代的到来,使不同文化背景下的人文交流和贸易合作不断加强,世界变得越来越小,越来越多的公司和品牌由于各种原因,走出本土区域的限制,开拓国际市场,例如已经成型的世界品牌,可口可乐,麦当劳,保洁等.
Along with the swift development of transportations,globalization and the arrival of the era of information,the cultural exchange and trade cooperation under different cultural backgrounds have been enhanced.The world has become smaller and smaller.Due to various reasons,the increase number of companies and brands has broken the restrictions on the indigenous regions to explore the international markets,such as some mature world brands,Coca-cola,McDonald,P&G etc.
在本土以外区域,面对不同文化进行包括广告在内的营销时,必然在广告观念,表现,及策略上呈现出明显不同,与此更需要关注文化的差异和特点.以下主要介绍文化的概念与结构,典型文化差异,文化对广告的影响以及目前国际广告策略的主要形势.
Outside the indigenous regions,when the marketing & sales including advertising is implemented while facing different cultures,the advert concept,presentation and strategies will be apparently differing.Therefore,the cultural differentiation and characteristics should be paid more attention on.Cultural concept and structure,typical cultural differentiation,cultural influence on advertising and the current trends of international advertising strategies for branding are introduced in the following parts.

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