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【一】:“互联网+”阿狸停车策划书
阿狸停车
（互联网+）
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目
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划
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2015年7月31日
目 录
1产品介绍 ········································································ 1 2市场分析及定位 ······························································· 3
2.1市场分析 ··················································································· 3
2.1.1国外现状 ·············································································· 3
2.1.2智能停车市场处于上升期 ························································· 4
2.2市场定位 ··················································································· 4
2.2.1产品定位 ·············································································· 4
2.2.2消费者、出租者定位 ······························································· 4 3商业模式 ········································································ 5
3.1软件平台服务收入 ······································································· 5
3.2合作企业收入 ············································································· 5
3.2.1网络运营商收益 ····································································· 5
3.2.2大型车位出租企业 ·································································· 5
3.3管理部门收入 ············································································· 6
3.4广告费用 ························································· 错误！未定义书签。
3.5租金费用 ························································· 错误！未定义书签。
3.6硬件设施费用 ··················································· 错误！未定义书签。 4营销策略 ········································································ 7
4.1目标市场 ··················································································· 7
4.2产品运营策略 ············································································· 7
4.3价格策略 ··················································································· 8
4.4渠道策略 ··················································································· 8 5财务分析 ······································································ 10
5.1资金来源 ················································································· 10
5.2资金运作策略简介 ····································································· 10 6风险控制 ······································································· 11
6.1政策风险 ················································································· 11
6.2财务风险 ················································································· 11
6.3技术风险 ················································································· 11
6.4市场开拓风险 ··········································································· 12 7团队介绍 ······································································ 13
1产品介绍
据前瞻产业研究院发布的《2015-2020年中国停车场建设行业市场前瞻与投资战略规划分析报告》数据显示，2007-2014年中国汽车保有量呈逐年递增趋势，且增长速度保持在12%以上，每年汽车保有量平均增长1400万辆。2014年，年末全国民用汽车保有量达到15447万辆。
再来看看停车位的相关数据。上述报告的数据显示，以北京市为例，截至2014年底北京市机动车停车位约290万个，基本车位缺口达到350万个，出行车位缺口约30万个。
在规模巨大的车辆保有量的背景下，公共停车位不足让停车这件事难上加难。所以城市停车难问题已严重制约了城市的健康发展。因此，解决停车难问题刻不容缓。 智能停车管理是现在城市社会的主流趋势。而一套优秀的停车解决方案，会最大化的降低人力物力，解决停车难，找车难的问题。不得不承认停车场会缓解车友出行停车难的压力，但是仔细分析还是有很多缺点和不足的：目前城市里的停车场面积都相对比较大，这就使得车库犹如迷宫般复杂，车主进去找不到车位，出来找不到车停在哪里，即使引入智能停车场管理系统仍没有解决此问题；再就是一个城市的一个区（或者街道）里的停车场数量是很少的，进而可能车友停车地点距离自己目的地非常远，所以说停车场并不能解决车友的停车难问题。针对以上解决方案的不足，下面就介绍下我们研究的产品——阿狸停车管理系统。
对于我们的将要研发的产品，阿狸停车由软件和硬件共同组成。
其中软件就是手机APP应用，现在我们简单设计了软件的程序界面如图1-1阿狸停车（首页）所示：
1
图1-1阿狸停车（首页） 用户可以根据自己的需求来进行“我要停车”、“发布车位”、“缴费”等操作。
如果用户想要停车，只要点击“我要停车”，系统就会列出就近的停车位（事先车友出租的车位），同时车友也可以进行筛选查询，比如根据租用时间的段筛选。进一步进行网上在线租用操作，如果出租方同意，此时租用方就会收到一个授权码，并且根据定位到达指定车位，通过蓝牙和授权码来开启车位锁进行停车，并且此时系统进行停车计时。
在硬件方面，我们采用智能遥控车位锁来管理车位，其产品图片如图1-2智能遥控车位锁所示。用手机APP来代替钥匙功能。并且此时车位锁的开启和关闭只受车位所有人的控制，如果有租用车位的车友则可以通过向出租者获取授权码通过蓝牙来实现开启车位锁的过程。
总的来说阿狸停车就是运用硬件和软件的结合来整合零散车位，提高停车位使用率，从而实现业主、车主、物业、交通部门四方受益。
图1-2智能遥控车位锁
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2市场分析及定位
众所周知，智能停车管理系统能够很好地管理停车场秩序，有效地促进停车场有限车位利用率的提高，缓解停车难题，因此其需求将不断地上升。来自《2006年-2014年中国出入口控制与管理系统细分市场研究及重点企业竞争力深度调研报告》的数据何分析称：2009、2010、2011三年的停车市场规模分别为11.5亿元、14.5亿元、18亿元，并初步推测截止至2014年年底，我国停车市场需求将超过37亿元，并有望达到40亿元。
智能停车就是能够集中解决人们在停车过程中遇到的停车难、找车难、通行速度缓滞、缴费方式单一等等问题，充分满足人们切实需求的现代停车场所，解决停车难是其中最早纳入解决方案体系之中的重要环节。
第一章介绍到停车场的缺点和不足，所以我们针对不足，着眼于私人闲置零散车位和企业闲置车位，提出解决方案。此方案不仅可以解决停车难问题，还可以使车位业主收益。
所以说我们将要开发的阿狸停车具有非常大的发展潜力。
2.1市场分析
2.1.1国外现状
1.美国最重视停车场的建设
美国是一个被称为是“汽车轮子”上的国家，停车场的建设是美国人最重视的问题之一，上至政府，下至商家。
纽约市在城市改造中，有计划地增设停车场。商场车位夜间出租。
2.日本没车位不给上牌照
日本面积只相当于我国的二十六分之一，却拥有7800万辆汽车。没车位不给上牌照。根据日本法律规定，个人或单位在买车时都必须出具拥有固定车位的证明，这种固定车位既可是自有的也可以是长期租借的，车位必须在离单位或住所500米至2000米的范围之内，否则交管部门将拒绝给新车上牌照。
3.俄罗斯对乱停车加以重罚
对停车难问题，莫斯科市增加了停车位，对乱停车现象加以重罚并安装了停车咪表。除主干道以外，在俄罗斯旧式街道小区中，街边停车都是免费的，设立在莫斯科的大型超市和商场，也都附带免费的停车区域让客人们享受实惠，只有寸商业写字楼会附带收费的地下停车场，但一般收费也都享受10％，甚至20％的物业折扣。莫斯科有些停车场也有折扣，长期停车能节省10％至20％的费用。
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【二】:互联网智能停车管理项目策划书
阿狸停车 （互联网+）
项
目
策
划
书
目 录
1产品介绍 ···································································································· 1 2市场分析及定位 ······················································································· 4
2.1市场分析··················································································································4
2.1.1国外现状 ··········································································································4
2.1.2智能停车市场处于上升期 ·············································································5
2.2市场定位··················································································································6
2.2.1产品定位 ··········································································································6
2.2.2消费者、出租者定位 ·····················································································7 3商业模式 ···································································································· 8
3.1软件平台服务收入 ·································································································8
3.2合作企业收入 ·········································································································9
3.2.1网络运营商收益 ·····························································································9www.fz173.com_互联网车停哪策划书。
3.2.2大型车位出租企业 ·························································································9
3.3管理部门收入 ·········································································································9
3.4广告费用·············································································· 错误！未定义书签。
3.5租金费用·············································································· 错误！未定义书签。
3.6硬件设施费用 ····································································· 错误！未定义书签。 4营销策略 ·································································································· 10
4.1目标市场··············································································································· 10
4.2产品运营策略 ······································································································ 10
4.3价格策略··············································································································· 12
4.4渠道策略··············································································································· 13 5财务分析 ·································································································· 15
5.1资金来源··············································································································· 15
5.2资金运作策略简介 ······························································································ 16 6风险控制 ·································································································· 17
6.1政策风险··············································································································· 17
6.2财务风险··············································································································· 17
6.3技术风险··············································································································· 18
6.4市场开拓风险 ······································································································ 19 7团队介绍 ·································································································· 20
1产品介绍
据前瞻产业研究院发布的《2015-2020年中国停车场建设行业市场前瞻与投资战略规划分析报告》数据显示，2007-2014年中国汽车保有量呈逐年递增趋势，且增长速度保持在12%以上，每年汽车保有量平均增长1400万辆。2014年，年末全国民用汽车保有量达到15447万辆。
再来看看停车位的相关数据。上述报告的数据显示，以北京市为例，截至2014年底北京市机动车停车位约290万个，基本车位缺口达到350万个，出行车位缺口约30万个。
在规模巨大的车辆保有量的背景下，公共停车位不足让停车这件事难上加难。所以城市停车难问题已严重制约了城市的健康发展。因此，解决停车难问题刻不容缓。 智能停车管理是现在城市社会的主流趋势。而一套优秀的停车解决方案，会最大化的降低人力物力，解决停车难，找车难的问题。不得不承认停车场会缓解车友出行停车难的压力，但是仔细分析还是有很多缺点和不足的：目前城市里的停车场面积都相对比较大，这就使得车库犹如迷宫般复杂，车主进去找不到车位，出来找不到车停在哪里，即使引入智能停车场管理系统仍没有解决此问题；再就是一个城市的一个区（或者街道）里的停车场数量是很少的，进而可能车友停车地点距离自己目的地非常远，所以说停车场并不能解决车友的停车难问题。针对以上解决方案的
【三】:互联网+智能停车场解决方案
智能停车场解决方案
目 录
一、背景 ................................................ 3
二、某某智能停车
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